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New Product Introduction

Faster time to market

We’ve invested the time necessary to perfect our new product introduction process, allowing us to facilitate rapid engagement with customers, proactively mitigate risk and find the fastest path to commercialization.

Benchmark’s approach to managing new products is repeatable, scalable and independent of a single person’s experience. Our active risk register incorporates multiple perspectives essential to identifying and eliminating problems before they occur. By staging gatekeepers at every level of the organization throughout the process, we can produce empirical evidence that appropriate actions along the way have been completed. This cross-functional effort and knowledge management speeds time-to-market and provides our customers with the peace of mind they deserve. 

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Perfecting the product introduction process.
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