Industrial Design

Practical design with the end user in mind

At Benchmark, our approach to industrial design combines user-focused design principles with engineering disciplines to create technology products that fit into a user's life or work process. Focusing on physical appearance, functionality, usability and manufacturability, the industrial design team bridges the transition between aesthetically pleasing designs and highly-effective, marketable products.

Beyond form, fit and function, usability is paramount in the success of a product in the marketplace. Good design through applied human factors and user experience is essential to the user's acceptance and the adoption of any new product or system. Using qualitative analysis techniques, such as ethnographic research and contextual inquiry and iterative design conceptualization, we apply what is discovered about specific user behavior, user needs and pain points, varying user abilities and limitations, and use environments to translate the user's experiences and aspirational goals and into actionable design cues. Through qualitative and observational processes, our team ensures that devices are safe, effective and efficient.